Typically in sales, there is always some kind of pushback from the other side. While this can sometimes be difficult to overcome, using a negotiation mindset in your sales strategies has the potential to make all the difference in turning leads into customers.
Traditionally, using a sales mindset means having to convince someone to purchase a product or service – this can often give the sense that you are needy, and put the third party into a position of power. By switching to a negotiator mindset, you go into that meeting thinking that the deal is already done – it’s just a question of what product and in what terms – and it can make you significantly more persuasive.
Read this article featured in Forbes to understand how to use a negotiation mindset in your sales strategies:
https://www.forbes.com/sites/kwamechristian/2021/03/31/using-a-negotiation-mindset-to-win-more-in-sales/?sh=7de2621df8bf.
Christian (2021) “Using a negotiation mindset to win more in sales”. Forbes (31/03/2021)