Henkel Adhesives selects Tack TMI as its global learning partner to build and deliver modern, impactful sales training to over 6,000 employees in its global sales and application engineering teams

6,000+ global employees given access to a sales enablement platform enabling them to self-learn and achieve consistent sales results

50% of users actively engaged within just 9 months of launch

Self-paced online learning supplements virtual and in-person instructor-led training when demand exceeds capacity

Tack TMI provides us with excellent client engagement. They listen to our needs and understand our business challenges. One of their key strengths is that they have the maturity to be flexible, responsive and adaptable
Paul Spackman, Global Campus Head, Henkel

Henkel is a German multinational industrial and consumer goods company headquartered in Dusseldorf. Henkel operates globally in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care. Its well-known brands in both industrial and consumer businesses include Persil®, Schwarzkopf®, Pritt® and Loctite®.

Modernising sales training in a global corporate environment

Henkel’s Campus of Adhesive Technologies is dedicated to providing impactful sales training that drives behavioural change, resulting in improved business outcomes through knowledge transfer, skills building, best practices, and coaching. However, to reach all customer-facing individuals, they recognised the need for a modern, scalable training curriculum that went beyond traditional instructor-led training (ILT).

To bring this vision to life, Henkel needed to secure a new global training partner. The partner would support the launch of a self-paced learning platform and the design and development of programmes and content, as well as:

Crafting a cutting-edge retail curriculum
Designing and delivering a transformative coaching-for-performance learning experience for all sales managers globally
Provide ILT in languages and areas where The Campus lacks the capability

Paul Spackman, Global Head of The Campus said: “The relationship with our incumbent training provider had up until now been largely driven by our HR colleagues. Within The Campus we hadn’t made as much use of the previous supplier as we’d have liked. As the contract was coming to an end, this felt like the right time to secure a new global training delivery partner that we at The Campus could work directly with. It would bring some capabilities and expertise we didn’t have in-house and help us improve learning outcomes.”

Global training partner

Henkel selected Tack TMI as its global training partner for The Campus of Adhesive Technologies after a rigorous selection process, with Tack TMI standing out for its expertise in sales training, adaptability, compatibility with Henkel’s needs, and competitive pricing. With 55+ locations across 37 languages worldwide, Tack TMI also provides Henkel with access to a global network of expert trainers and facilitators to fill gaps in geographic reach and language proficiency.

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